Forever 21 Maternity Line

Forever 21 Maternity Line – Forever 21 recently launched their own maternity line.The move has turned a lot of heads, and many have said that they do not believe that a fashion store that aims for young crowds should be carrying their own maternity line. The largest Forever 21 in the US opened up this week in Washington DC. It inhabits an old space that was held by a department store, and is much bigger than any of the mall offshoots you may be used to seeing.
The company is known for replicating the latest trends with great speed.The company is reportedly now worth $2 billion, and has become a competitor of huge behemoths like H&M.


So, when they launch a maternity line, it is going to turn heads regardless. It does not help their cause when they are launching their new maternity line in five different states, three of which carry the highest teen-pregnancy rates in the country. Parents and critics around the world have spoken out about it, but the company seems to be standing strong behind their decision.
Some have suggested that pop culture and shows such as “Juno,” and “16 and Pregnant,” may actually encourage young girls to get pregnant, even though they go out of their way to show the hardships that are involved with a pregnancy. It will be interesting to see how this issue is resolved in the future. Will the company cave in under pressure, or will they continue to make their maternity line?

Tags: Forever21

Category: Brands